Managing content for a Web site can provide great rewards and frustrations. Whether you work for a large company or own a small, home-based business, you may find yourself creating the first information seen by the public about the organization for which you work. Therefore, you must ensure that your site reflects timely, accurate information, effectively highlights the products and services your company offers, provides a straightforward, easily navigable structure, and that your content is free of typographical and grammatical errors. 

Content management encompasses a variety of different roles in the conceptualization, creation, and launch of a Web site. All of those attributes and more require strong marketing, writing, editorial, customer relations, and project management skills. To get started on the road to content management success, follow these helpful hints from Online Web Design, by Kristina Ackley and Hilary Benoit:

 Top Tips for Content Management 

1. Create an easily navigable site map.
2. Mind your p's and q's, and every other letter in the alphabet--spellcheck!
3. Keep it short and succinct--less is more, even in a Web environment.
4. Don't rely on text alone--energize your pages with graphics and lines.
5. Judiciously hyperlink to relevant information.
6. Create varied bullets.
7. Make content interesting and useful to the readers.
8. Avoid navigation challenges--help your visitors get where they want to go.
9. Keep content fresh--by providing updated, unbiased information on your Web site, you establish trust with your site visitors, and they will return to you as a respected resource.
10. Develop content for the Web--don't just cut and paste content created for print.